2025
Colombia Early Stage 100
NuMundo Ventures
NuMundo Ventures recognized Tecde among Colombia's 100 best early-stage startups in the AgTech category.
Tecde
We build technology to democratize digital agriculture.
Tecde is a Colombian artificial intelligence company based in Medellín and the creator of Harvis: the WhatsApp agricultural assistant that provides technical support to producers, cooperatives, and agribusinesses across Latin America.
We are the startup humanizing technology to transform agriculture.
Why Tecde exists
The challenge we address.
285 million small and medium producers feed 30% of the world. Yet today:
On the climate frontline
Most exposed.
They are the first to absorb climate-change losses in their crops and livestock.
Invisible to the system
No credit.
They lack access to the credit, insurance, and markets their production requires.
Alone in the field
55% without technical support.
More than half make decisions each growing season without specialized technical assistance.
Tecde builds the technology to change that.
Our product
Harvis — agricultural technical assistance through WhatsApp.
Harvis by Tecde is an artificial-intelligence-powered agricultural assistant that lives inside WhatsApp and provides 24/7 technical support to producers, cooperatives, and agribusinesses in 17 Latin American countries.
Discover Harvis at harvis.app →
Harvisonline
Recognition
Recognized for our impact.
Recognition, programs, and awards that support Tecde's work with Latin American agriculture.
View source →
2025
Digital Agriculture Week 2025 — 20 Winning AgTechs
IICA · Inter-American Institute for Cooperation on Agriculture
Tecde was selected among the 20 winning AgTechs from the Americas to participate in Digital Agriculture Week 2025 in Costa Rica, organized by IICA.
2025
Glocal Game Changers 2025 — Finalists
Glocal Managers
Tecde was selected as a finalist in Glocal Game Changers 2025, an international program recognizing startups with the greatest potential to transform agrifood tech and climate tech.
2024
Techstars Chicago Powered by J.P. Morgan — Class of 2024
Techstars + J.P. Morgan + NVIDIA
Tecde was one of 24 startups selected globally to participate in the latest Techstars Chicago batch, a program focused on artificial intelligence and deep-tech companies with disruptive potential.
2024
100 Startups to Watch in Colombia 2024
Forbes Colombia
Forbes Colombia included Tecde among the country's 100 most promising startups for its work in artificial intelligence applied to agriculture.
2024
BeeOpen Innovation Challenge Winners
Cenicaña · Sugarcane Research Center
Tecde won Cenicaña's BeeOpen Innovation Challenge, a Colombian scientific leader in the sugar sector, demonstrating the applicability of its technology in strategic value chains.
2024
Alquería Innovation Challenge Winners
Alquería + Estratek
Tecde was selected as the winner of Alquería's open innovation challenge, Colombia's largest dairy network, to implement AI solutions in its value chain.
2024
OnGoing Demo Day — EAFIT University
EAFIT University · OnGoing Program
Tecde was recognized as one of the top ventures in the third edition of OnGoing's Demo Day, EAFIT University's venture incubator.
Who is behind it
We are 
With roots in the field, we build technology to change stories.
Luis González
CEO and co-founder
The vision behind the business.
Leads Tecde's strategic vision from Medellín. He is a rural agricultural development consultant focused on the digital transformation of Latin American agriculture.
Engineer
LinkedIn
Juan Ochoa
CTO and co-founder
The innovation behind the technology.
Leads Harvis's technological development. He architects the integration of generative artificial intelligence, computer vision, and WhatsApp infrastructure.
Engineer
LinkedIn
Daniela Ceferino
COO and co-founder
The intelligence behind Harvis.
Leads Harvis's agronomic operations. She ensures every technical recommendation delivered to producers reflects the scientific rigor agriculture needs.
Agronomist
Susana Jaramillo
CMO
The humanity behind Harvis.
Leads Tecde's brand and communications. She ensures that the language, tone, and emotional connection with every producer reflect the company's mission.
Marketing professional
Marcela Peñaranda
CXO
The support behind the product.
Leads the product experience. She ensures every producer's interaction with Harvis feels natural, useful, and free of technical friction.
Developer
What we have built
Measurable impact in the field.
2.300+
active producers
17
countries where we operate
70+
agricultural subsectors covered
25.000+
technical recommendations delivered
30.000+
hectares monitored
10.000+
climate alerts sent
>80 NPS
user satisfaction
6M+
people reached with educational content
Data as of October 2026.
Behind every metric are institutions that backed us before the next number existed.
Who backs us
Institutional and investment partners.
Investment and acceleration
With support from
Institutional and sector partners
Let's talk
Let's work together.
Whether you want to explore a partnership, evaluate an investment, or join the team, this is your direct path to Tecde.
Route A
Join the team.
We are always looking for the best talent aligned with our passion for rural communities.
Or email talento@tecde.ai directly with your résumé attached.
Route B
Invest in agriculture
Explore the opportunity to invest in technology that impacts the lives of millions of farming families.
Or email invest@tecde.ai directly. Detailed materials are shared under NDA after an initial conversation.
Frequently asked questions
What people ask most.
What exactly does Tecde do?
Tecde develops artificial intelligence for agriculture to expand access to quality technical assistance through channels producers already use every day.
What is the relationship between Tecde and Harvis?
Tecde is the company and Harvis is its product: an AI agricultural assistant that operates inside WhatsApp.
Where is the company based?
Tecde is based in Medellín, Colombia, and serves organizations and producers across several Latin American countries.
What problem does the company solve?
Millions of small producers make decisions without continuous technical support. Tecde brings knowledge, climate, and field records closer to those who produce.